Essentials of Marketing :a marketing strategy planning approach William D. Parreault, Joseph P. Cannon, E. Jerone MaCarthy

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TextLanguage: English Publication details: New York McGraw-Hill 2010Edition: 12thDescription: xxxix, 691ISBN:

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
Books	Deen Dayal Upadhyaya College Library Reference	658.8 PER P10 (Browse shelf(Opens below))	Not for loan	5 BC 31.2		34652
Books	Deen Dayal Upadhyaya College Library	658.8 PER P10 (Browse shelf(Opens below))	Available	4 BC 46.2		34653

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Previous	658.8 MAM P10 Marketing Management	658.8 mas p21 Marketing: an introduction	658.8 PAL P7 Introduction to marketing: theory and practice	658.8 PER P10 Essentials of Marketing :a marketing strategy planning approach	658.8 PER P8 Essentials of Marketing :a marketing strategy planning approach	658.8 PET P11 Marketing management : knowledge and skills	658.8 PIL P12 Marketing management	Next

Includes bibliographical references and index

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