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Essentials of Marketing :a marketing strategy planning approach William D. Parreault, Joseph P. Cannon, E. Jerone MaCarthy

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New York McGraw-Hill 2010Edition: 12thDescription: xxxix, 691ISBN:
  • 9780070172463
Subject(s): DDC classification:
  • 658.8 PER P10
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Includes bibliographical references and index

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