Marketing management: concepts, cases, challenges and trends M. Govindarajan
Material type:
TextLanguage: English Publication details: New Delhi PHI Learning 2013Edition: 2ndDescription: xviii, 312ISBN: - 97820330591
- 658.8 GOV P12
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Deen Dayal Upadhyaya College Library Reference | 658.8 GOV P12 (Browse shelf(Opens below)) | Not for loan | SD 67 | 38140 | |
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Books
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Deen Dayal Upadhyaya College Library | 658.8 GOV P12 (Browse shelf(Opens below)) | Available | SD 66 | 38141 |
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| 658.8 GOV N9 Modern marketing-management | 658.8 GOV N9 Modern marketing-management | 658.8 GOV P12 Marketing management: concepts, cases, challenges and trends | 658.8 GOV P12 Marketing management: concepts, cases, challenges and trends | 658.8 GUP N6 Marketing management | 658.8 GUP N6 Marketing management | 658.8 GUP N6 Marketing management |
Includes bibliographical references and index
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