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Global marketing: contemporary theory, practice, and cases Ilan Alon, Eugene Jaffe, with Donata Vianelli

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New York McGraw-Hill / Irwin 2013Edition: McGraw-Hill InternationalDescription: xxi, 602ISBN:
  • 9780071318204
Subject(s): DDC classification:
  • 658.802 ALO P13
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Item type Current library Call number Status Notes Date due Barcode
Books Books Deen Dayal Upadhyaya College Library Reference 658.802 ALO P13 (Browse shelf(Opens below)) Not for loan 4 BC 46.2 36522

Includes bibliographical references and index

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