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Strategic brand management Richard Elliott, Larry Percy
Material type:
TextLanguage: English Publication details: New Delhi Oxford university Press 2012Edition: IndianDescription: xiv, 265ISBN: - 9780199260003
- 658.827 ELL P12
| Item type | Current library | Call number | Status | Notes | Date due | Barcode |
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Deen Dayal Upadhyaya College Library | 658.827 ELL P12 (Browse shelf(Opens below)) | Available | SD 71 | 39795 | |
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Books
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Deen Dayal Upadhyaya College Library | 658.827 ELL P12 (Browse shelf(Opens below)) | Available | SD 71 | 39796 |
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| 658.827 DAT P13 Brand management: Principles and practices | 658.827 DAT P13 Brand management: Principles and practices | 658.827 ELL P12 Strategic brand management | 658.827 ELL P12 Strategic brand management | 658.827 GAD P16 Customer experience branding: driving engagement through surprise and innovation | 658.827 GAD P16 Customer experience branding: driving engagement through surprise and innovation | 658.827 KEL P22 Strategic brand management: building measuring, and managing brand equity |
Includes bibliographical references and index
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