Advertising and promotion: an integrated marketing communication perspective George E. Belch and Michael A. Belch; with Contribution by Jorg Dietzel

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Material type: Text

TextLanguage: English Publication details: New York McGraw-Hill/ Irwin 2012Edition: GlobalDescription: xxxv, 769ISBN:

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
Books	Deen Dayal Upadhyaya College Library Reference	659.113 BEL P12 (Browse shelf(Opens below))	Not for loan	4 BC 47.1		36518

Includes bibliographical references and index

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