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Advertising and promotion: an integrated marketing communication perspective George E. Belch and Michael A. Belch; with Contribution by Jorg Dietzel
Material type:
TextLanguage: English Publication details: New York McGraw-Hill/ Irwin 2012Edition: GlobalDescription: xxxv, 769ISBN: - 9780071314404
- 659.113 BEL P12
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Deen Dayal Upadhyaya College Library Reference | 659.113 BEL P12 (Browse shelf(Opens below)) | Not for loan | 4 BC 47.1 | 36518 |
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| 659.1068 MAN P7:P8 Advertising management: concepts and cases | 659.10688 RAJ P8 Advertising and personal selling | 659.11 DRE P9 Creative Advertising | 659.113 BEL P12 Advertising and promotion: an integrated marketing communication perspective | 659.113 KAZ P13 Advertising and sales promotion | 659.113 V P11 Advertising and sales promotion: an Indian perspective | 659.1965882028546 LEE P? Search engine advertising: buying yor way to the top to increase Sales |
Includes bibliographical references and index
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