Advertising: theory and practice Rajeev Batra, John G. Myers, David A.

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TextLanguage: English Publication details: New Delhi Prentice-Hall 2002Edition: 5thDescription: xiii,754ISBN:

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
Books	Deen Dayal Upadhyaya College Library	659.1068 BAT P2 (Browse shelf(Opens below))	Available	SD 90		22292

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Previous	659.104 S P20 Advertising, Brands and Consumer Behaviour	659.104 S P20 Advertising, Brands and Consumer Behaviour	659.1042014 CHA P10 Language media and society: Essence of advertising Comunication	659.1068 BAT P2 Advertising: theory and practice	659.1068 BAT P9:P12 Advertising management	659.1068 BAT P9:P12 Advertising management	659.1068 BAT P9:P12 Advertising management	Next

Includes index.

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