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Consumer-driven demand and operations management models: a systematic study of information_Technology-Enabled Sales mechanisms edited by Serguei Netessine, Christopher S. Tang
Material type:
TextLanguage: English Series: International series in operations research and Management SciencePublication details: Dordrecht SpringerSpringer 2009Description: xxiv, 485ISBN: - 9780387980188
- 658.838406585 NET P9
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Deen Dayal Upadhyaya College Library Reference | 658.838406585 NET P9 (Browse shelf(Opens below)) | Not for loan | 4 BC 46.3 | 34230 |
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| 658.8342 SCH P8 Consumer Behaviour | 658.8342 SET P20 Consumer Behaviour | 658.8342 SRI P2:P11 Consumer behaviour : in Indian Context | 658.838406585 NET P9 Consumer-driven demand and operations management models: a systematic study of information_Technology-Enabled Sales mechanisms | 658.84 COU P9 Marketing Channels | 658.84 SPI P11 Contemporary direct and interactive marketing | 658.84028546 BAJ P7 E-Commerce: the cutting edge of business |
Includes bibliographical references and index
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