Pereault, William D. <br/><br/>
Basic marketing : a global management approach 
William D. Perreault 
 - 13th 
 - London  Mcgraw-Hill  1999 
 - xxiv,791+912 
 - Mcgraw-Hill series in Marketing .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / PER N9