Rudani, R.B. <br/><br/>
Basics of  Marketing management: theory and practice 
R.B. Rudani 
 - Rev. 
 - Newv  Delhi  S. Chand  2012 
 - xvi, 471 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>8121931681 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing-Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / RUD P12