Perreault, William D. <br/><br/>
Essentials of Marketing :a marketing strategy planning approach 
William D. Parreault, Joseph P. Cannon, E. Jerone MaCarthy 
 - 11th 
 - Boston; New Delhi  McGraw-Hill Irwin  2008 
 - xxxiii, 659+G10+One CD-Rom 
<br/><br/> Includes bibliographical references and Index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Sales Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / PER P8