Palmer, Adrian <br/><br/>
Introduction to marketing: theory and practice 
Adrian Palmer, 
 - Indian 
 - New Delhi  Oxford university  2007 
 - xxiv, 645 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>0195672623 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Sales Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / PAL P7