Kotler, Philip <br/><br/>
Marketing management : analysis, planning, implementation and centrol 
Philip Kotler 
 - 9th 
 - New Delhi  Prentice-HaLL  1998 
 - XXXVII,838 
<br/><br/><label>ISBN: </label>8120311787 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT N8