Peter, J. Paul <br/><br/>
Marketing management : knowledge and skills 
J. Paul Peter, James H. Donnelly 
 - 6th 
 - London  Mcgraw-Hill  2001 
 - xx,876 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>007231557 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / PET P1