Kotler, Philip <br/><br/>
Marketing management ; analysis, planning, implementation and control 
Philip Kotler 
 - 6th 
 - New Delhi  Prentice-Hall  1989 
 - 777 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Sales management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT M9