Marketing management: cases and concepts 
Nikhiles Dholakia...[et.al.] 
 - Delhi  Macmillan  1998 
 - 643 
<br/><br/><label>ISBN: </label>0333902750 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / DHO N8