Arun Kumar <br/><br/>
Marketing Management: Comprehensive text, best practices and Corporate insights 
Arun Kumar , N. Meenakshi 
 - New Delhi  Vikas Pub.  2007 
 - xxiii, 864 
<br/><br/> Includes bibliographical references and Index 
<br/><br/><label>ISBN: </label>8125920625 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Sales Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / ARU P7