Varshney, R.L. <br/><br/>
Marketing management: text and cases 
R.L.Varshney,S.L. Gupta 
 - 3rd rev. 
 - New Delhi  Sultan Chand  2007 
 - xxiii, 1185+xvi 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>8180543382 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Sales Management
<br/><br/><label>Dewey Class. No.: </label>658.83  / VAR P7