Marketing: concepts and cases 
Michael J. Etzel ... [etal] 
 - 13th ed. 
 - New Delhi  Tata Mcgraw-Hill Pub.  2007 
 - xxvi,735+N22+One CD-ROM 
<br/><br/> Includes bibliographical references and Index 
<br/><br/><label>ISBN: </label>0070600902 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Sales Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / ETZ P8