Marketing: concepts and cases 
Michael J. Etzel ... [et al.] 
 - 14th 
 - New Delhi  Tata McGraw-Hill Education  2010 
 - xxvi, 880+One CD-ROM 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780070151567 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing  -Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / ETZ P10