Churchill,Gilbert A. <br/><br/>
Marketing: Creating Value for customer 
Gilbert A. Churchill,Jr,J.Paul peter 
 - 2nd ed. 
 - Boston:Irwin  Mcgraw-Hill  1998 
 - xxv,630 
 - (The Irwin series in marketing) .
<br/><br/> Includes bibliographical references and Index 
<br/><br/><label>ISBN: </label>0256228779 
<br/><br/><label>Subjects--Topical Terms: </label><br/>,Sales Management<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / CHU P3