Kotler, Philip <br/><br/>
Principles of Marketing 
Philip Kotler, Gary Armstrong 
 - 5th 
 - New Delhi  Prentice-Hall  1991 
 - xx, 711 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT N1