Gamble, Paul R. <br/><br/>
Up close personal : customer relationship marketing work 
Paul R.Gamble, Merlin Stone and Neil Woodcock 
 - London  Kogan Page  1999 
 - x,358 
<br/><br/> Includes bibliographical references 
<br/><br/><label>ISBN: </label>0749430877 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.812028546  / GAM N9