Kotler,Philip <br/><br/>
Principles of Marketing: a South Asian perspective 
Philip Kotler...[et al.] 
 - 13th 
 - Delhi  Dorling Kindersley (India)  2011:2013 
 - xix, 515+I 14 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9788131731017 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing - Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT P11:P13