Kotler, Philip <br/><br/>
Marketing Management 
Philip Kotler 
 - 11th 
 - New Delhi  Prentice-Hall  2004 
 - xxix,836 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>8120320832 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT P2