Gupta, C.B. Marketing Management C.B. Gupta, N. Rajan Nair - 13th rev. - New Delhi Sultan Chand 2010 - xiv, 20.26+A.46 Includes index ISBN: 8180547892 Subjects--Topical Terms: Marketing ManagementSales Management Dewey Class. No.: 658.8 / GUP P10