Marketing Management 
Philip Kotler ...[et al] 
 - 15th 
 - New Delhi  Pearson Education India  2016 
 - xxvi, Mis. 
<br/><br/> Includes bibliographical references and  index 
<br/><br/><label>ISBN: </label>9788131767160 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management<br/>Marketing-Philosophy
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT P16