Marketing Management: a South Asian Perspective 
Philip Kotler ...[et al] 
 - 14th 
 - Delhi  Pearson Prentice Hall; Dorling Kindersley (India)  2013:2014 
 - xxv, Miscell. 
<br/><br/> Includes bibliographical references and  index 
<br/><br/><label>ISBN: </label>9788131767160 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management<br/>Marketing-Philosophy
<br/><br/><label>Dewey Class. No.: </label>658.800954  / KOT P13:P14