Peter, J. Paul <br/><br/>
Marketing management : knowledge and skills 
J. Paul Peter, James H. Donnelly 
 - 10th 
 - New York  McGraw-Hill  2011 
 - xviii,830 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>007231557 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing- management<br/>Sales Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / PET P11