Kuruganti, Sandhya <br/><br/>
Business analytics: applications to consumer marketing 
Sandhya Kuruganti , Hindol Basu 
 - New Delhi  McGraw Hill Education (India)  2015 
 - xxv, 716 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9789351341598 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers-Research<br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83  / KUK P15