Aaker, David A. <br/><br/>
Marketing research 
David A. AAkar, V. Kumar, George S. Day 
 - 9th 
 - UK; New Delhi  John Wiley; Wiley India[ Reprinter]  2009 
 - xvii, 774 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9788126571916 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83  / AAk P9