Burns, Alvin C. Marketing research Alvin C. Burns, Ronald F. Bush - 5th - [S.I.]; Noida Pearson Education; Dorling Kindersley (India) 2009 - xxxi, 665 Includes bibliographical references and index ISBN: 9788131709375 Subjects--Topical Terms: Marketing research Dewey Class. No.: 658.83 / BUR P9