Malhotra, Naresh K. <br/><br/>
Marketing research: an applied orientation 
Naresh K. Malhotra, Satyabhusan Dash 
 - 6th 
 - Delhi  Pearson Education; Dorling Kindersley(India)  2011:2014 
 - xxxi, 859+I.22 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>97884131731819 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAL P11:P14