Aaker, David A. <br/><br/>
Marketing research 
David A. Aaker, V. Kumar, George S. Day 
 - 7th 
 - New Delhi  Wiley India  2006 
 - xvi, 751 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>812650806x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -Research
<br/><br/><label>Dewey Class. No.: </label>658.83  / AAK P6