Sarstedt, Marko <br/><br/>
A concise guide to market research: the process, data and methods using IBM SPSS Statistics 
Marko Sarstedt, Erik  Mool 
 - 3rd 
 - Berlin, Germany  Springer-Verlag GmbH  2019 
 - xv, 396 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9783662567067 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research-Computer programs
<br/><br/><label>Dewey Class. No.: </label>658.830721  / SAR P19