Etzel,Michael J. <br/><br/>
Marketing 
Michael J. Etzel,Beuce J. Walker,William J. Stantin 
 - 12th ed. 
 - Boston; New Delhi  Mcgraw-Hill/Irwin,  2001 
 - xxii,674+I27 
<br/><br/> Includes bibliographical references and Index 
<br/><br/><label>ISBN: </label>0073660310 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing,Sales Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / ETZ P1