Srinivasan, R. <br/><br/>
Case studies in marketing: the Indian context 
R. Srinivasan 
 - 6th 
 - New Delhi  PHI Learning  2014 
 - xviii, 366 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9788120349964 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Case studies
<br/><br/><label>Dewey Class. No.: </label>658.83  / SRI P14