Jain, Subhash C. <br/><br/>
Marketing strategy: planning ,implemention, and control 
Subhash C. Jain 
 - Australia; New Delhi  Cengage Learning; Cengage Learning India  2011 
 - 673 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9788131505434 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing- Management<br/>Marketing-Decision making
<br/><br/><label>Dewey Class. No.: </label>658.802  / JAI P11