West, Douglas <br/><br/>
Strategic marketing: creating competitive advantage 
Douglas West, John Ford and Eassam Ibrahim 
 - 2nd 
 - Oxford  Oxford university Press  2014 
 - xxvi, 585 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780199642601 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Decision making<br/>Marketing-Management
<br/><br/><label>Dewey Class. No.: </label>658.81  / WES P14