Ferrell, O.C. <br/><br/>
Strategic marketing 
O.C. Ferrell, Michael D. Hartline 
 - Indian 
 - Australia; New Delhi  Cengage Learning; Cengage Learning India  2009 
 - 439 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9788131509135 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Decision marketing<br/>Marketing-Management
<br/><br/><label>Dewey Class. No.: </label>658.802  / FER P9