Case studies in marketing management 
edited by S. Ramesh Kumar 
 - Delhi  Pearson; Dorling Kindersley (India)  2012 
 - viii, 378 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9788131761397 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Management<br/>Sales Management-Case studies
<br/><br/><label>Dewey Class. No.: </label>658.800723  / S  P12