Spiller, Lisa D. <br/><br/>
Contemporary direct and interactive marketing 
Lisa D. Spiller, Martin Baier 
 - 2nd 
 - Delhi  Pearson; Dorling Kindersley (India)  2011 
 - xxvi, 477 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9788131730997 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Channels<br/>Marketing-Management
<br/><br/><label>Dewey Class. No.: </label>658.84  / SPI P11