Lancaster, Geoff <br/><br/>
Essentials of marketing management 
Geoff Lancaster and Lester Massingham 
 - 2nd 
 - London  Routledge  2018 
 - ix, 464 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9781138038967 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / LAN P18