Alon, Ilan <br/><br/>
Global marketing: contemporary theory, practice, and cases 
Ilan Alon, Eugene Jaffe, with Donata Vianelli 
 - McGraw-Hill International 
 - New York  McGraw-Hill / Irwin  2013 
 - xxi, 602 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780071318204 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing-Management
<br/><br/><label>Dewey Class. No.: </label>658.802  / ALO P13