Czinkota, Michael R. <br/><br/>
Marketing management 
Michael R. Czinkota, Masaaki Kotabe 
 - 2nd 
 - Australia; Delhi  Thomas South-Western; Baba Barkha [Printer and Binder]  2007 
 - xxv, 598 
<br/><br/> Includes bibliographical references and Index 
<br/><br/><label>ISBN: </label>8131501175 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Management<br/>Sales Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / CZI P7