Madan, Pankaj Marketing management Pankaj Madan, Amit Mittal, Hemraj Verma - 2nd - New Delhi Global Academic Pub. 2015 - viii, 616 Includes bibliographical references and index ISBN: 9789381695357 Subjects--Topical Terms: MarketingMarketing-management Dewey Class. No.: 658.8 / MAD P15