Saxena, Rajan <br/><br/>
Marketing management 
Rajan Saxena 
 - 5th 
 - New Delhi  McGraw Hill Education (India)  2016 
 - xxxiv, 816 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9789339223304 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / SAX P16