Mullins, John W. <br/><br/>
Marketing management: a strategic decision-making approach 
John W. Mullins, Orville C. Walker 
 - 8th 
 - New York  McGraw-Hill  2013 
 - xxi, 547 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780071326377 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Decision making<br/>Marketing-Management
<br/><br/><label>Dewey Class. No.: </label>658.802  / MUL P13