Maheshwari, Rajendra P. <br/><br/>
Marketing management: text and cases, an indian perspective 
Rajendra P. Maheshwari 
 - New Delhi  International Book  2012 
 - xviii, 468 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9789381335390 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAH P12